The Hinch Effect

A decade ago,  the influencer arena was limited only to celebrities and very few dedicated bloggers. Fast-forward 10 years and influencers – like the unstoppable Mrs Hinch – dominate social media and in turn, the ever-changing marketing industry. 

Proving the power of the Hinch effect, last week Essex based, cleaning phenomenon, Sophie Hinchcliff, posted her Hinch-haul from our retained client, Poundshop.com. Result! 

Costing just £40, the ‘cleanfluencer’s’ must-have bargains included birthday presents, homewares, beauty brands and of course, Hinch approved cleaning products. 

The Poundshop.com website crashed within the first 20 minutes of Mrs Hinch’s first post – a story showcasing just the poundshop.com box. So, when Mrs Hinch then revealed her bargain buys to her 3.5 million strong Hinch Army, the Poundshop.com website crashed again despite the company tripling their web capacity during the day. 

Striking while the iron was hot, our nimble-witted PR team responded quickly to the social media frenzy, whipping up a press release to send out to our contacts in the media. As a result, we secured coverage in multiple key consumer titles including The Express, The Sun, Hello Magazine, OK! and more, successfully raising Poundshop.com’s profile, as well as the brand’s reputation.

Influencer marketing, social media and PR all go hand in hand. Keeping a close eye on key influencers, reacting quickly to social media trends and staying up-to-date with the news flow will ensure that you’re on the front foot when influencer marketing magic happens.

If you need help detangling the fast-moving world of influencers or want to discuss how to take your influencer strategy to the next level using PR, get in touch with our hands-on team of experts today.