When you’ve worked in the infrastructure and energy industry since 1990, providing cutting-edge solutions in mobility, smart energy and enterprise asset management, it can be challenging to pinpoint the right way to communicate your brand to a specialist audience.
So, when AMTSybex came to HDY with a brief to create an engaging piece of content to promote their new pricing model, we knew the project needed to have impact, as well as longevity to be used as a sales tool for prospects. To tackle the brief, our lead concept mirrored a growing digital tree to support their key message – ‘All Systems Grow’.
From there, we produced storyboards, composed scripts and engaged with voice-over artists, before editing and rendering our front-running All Systems Grow video. Once the finishing touches were in place, the video was used across multiple platforms simplifying their pricing model.
HDY was a pleasure to work with and really focused on understanding what we were trying to offer the market that differentiates us. The video they produced is perfect and really positions our brand as innovative, forward-thinking and customer-focused. Thank you for bringing our vision to life!
Head of Marketing, AMTSybex