How Do You

go XL with a multi-channel campaign to big-up a ballsy new product?

After we successfully spruced up their brand, Below the Belt Grooming launched their super-sized BTBG XL range, which needed a whopper of a campaign to match. 

To build brand awareness and shout about their new product, HDY launched a multi-channel campaign. Armed with strategic insight into the target market, we defined the right audience for the campaign, targeting sub-audiences with relevant content. With a lean budget, the campaign reached a sizable 320k people from our target audience within just four week campaign period.

Using YouTube and Spotify ads, plus paid and organic social, we ran a clever campaign across two very sweaty summer months. Bold animation paired with sharp copy let us target audiences; the office worker, the modern man and the gamer, in visually playful ways.

 With a 93% listen-through rate on our Spotify audio ad, we were thrilled to see a 13% increase in retailer revenue, and a huge reduction in sweaty balls, nationwide!