How Do You
Stir Interest in an Italian Coffee Manufacturer in the UK Market?
Headquartered in Italy, Evoca Group is paving the way for budding coffee aficionados across the globe. Operating in over 100 countries and enriched with a long and proud history of Italian coffee making, the multinational company is grounded by their eight brands including Gaggia.
Certain that the content marketing agency and coffee machine manufacturer were the perfect blend, Evoca Group put their trust in our coffee-fuelled team. Set on building awareness of the Gaggia Professional and Automatic ranges, delivering a UK digital strategy and developing audience personas, our team got to the grind.
The brand campaign concept captured the tale of a brand 80 years in the making. The tale was told across multiple channels including a brand new website built to support the digital strategy.
We developed a brand video shot at the Gaggia showroom to draw in customers across paid social and distributed organic social video content for Instagram Reels and our freshly created TikTok channel. Paid social and paid search got to work to deliver awareness and new business leads.
