How Do You

market a high-end retail activation?

Supporting our client Harding in a world-first for the cruise industry, we collaborated with the retail leader’s cruise line partner, Cunard, and Whyte & Mackay Highland single malt whisky brand, The Dalmore on an exciting new consumer experience.

Taking place on board Cunard’s Queen Mary 2, guests were treated to exclusive whisky experiences, including guided tastings of treasures from The Dalmore Principal Collection led by world-famous Master Distiller, Richard Paterson – the creative force behind The Dalmore for nearly five decades. Rare Whisky Director of Whyte & Mackay, Gerry Tosh was also on hand to host daily lectures telling the story of the origins of Scotch whisky through to modern-day innovations.

Combining the cabin, bar, restaurant and retail space for the first time, HDY was on hand to market and sell this one-of-a-kind experience, designing and producing an ultra-sleek brochure to elevate the activation, all supported by PR activity which went on to win ‘Best New Campaign’ at the prestigious DFNI Product Awards 2019. Naturally, we celebrated with Harding with a scotch on the rocks. Smooth!