How Do You

get travellers on-board a trusted national coach service using an educational animation series?

As part of our work with National Express, HDY created a series of short animations to showcase the fabulous features on-board their comfy coaches. 

We came up with a ‘Did You Know?’ format, which introduced educational content using engaging animation. We also incorporated a ticket giveaway promotion and rounded off each video with a travel question, to catch the attention of potential coach-goers

The #didyouknow series was a great success, lifting National Express’ status as a luxurious and comfortable eco-friendly transport option and a great money-saver for groups of friends.

All aboard!