Who are we?

Co-founding HDY with Ed in June 2018, Angel is an accomplished marketeer with a wealth of experience, having collaborated with countless Fortune 500 businesses over her career.

An expert when it comes to increasing brand awareness and sales through marketing, when Angel’s not amazing clients through daring content creation ideation, scintillating strategy and digital nous, she leads the senior team, as the agency continues its upward trajectory of growth.

Having co-founded HDY Agency with Angel in June 2018, Ed is extremely passionate about business, regularly hosting high-profile industry awards and networking events for the region’s movers and shakers. 

When he’s not out hobnobbing Ed can be found radio presenting on Global’s Heart, a position he’s enjoyed for nearly two decades. With outside interests aplenty, Ed is also a qualified NLP practitioner and coveted member of Create Central, an industry body launched to turbo-charge the creative content sectors in the West Midlands.

Beatrice joined HDY Agency in February 2022 with big goals. From her previous role as Marketing Director at one of the biggest event catering offering businesses, Sodexo Live!, and big branding projects with EE and National Trust, Beatrice has returned to her hometown of Birmingham.

She brings all of her marketing experience to guide HDY on further expanding international growth and day-to-day client facing projects. Now sharing an office – and vision – with Angel and Ed, Beatrice is getting stuck in with all aspects of agency life.

The gold standard of any agency is their financial director, and we’ve banked a corker with John. Having enjoyed a long-standing career impressing at the likes of Deloitte (amongst numerous high profile financial director roles), John is focused on the numbers, ensuring HDY’s profitability since day one.