Who are we?

We are an independent, full-service content marketing agency.

Based in Digbeth, Birmingham’s buzzy creative quarter, we’re brimming with Brummie creativity – focused on driving amazing results to ensure businesses stand out and grow.

A daring approach to content marketing

HDY takes a data and channel-first approach to content marketing, putting the audience at the centre of everything we do.

With decades of experience working for Fortune 500 businesses, we’ve got a killer combination of senior expertise spanning strategy, planning and creative.

Whatever the audience and whatever channel they’re in, we’ve got the expertise to create daring content that hits them right in the feels.

Our philosophy

Collaborative and always curious, we make it our mission to get to the heart of business challenges from day one – supporting clients with our entire team of channel experts. Priding ourselves on being digitally savvy, we’re also highly proficient with a wide array of marketing, management and productivity tools, happy to march by the beat of your drum, always acting as a friendly extension of your team.

Our team

HDY counts channel experts across digital, CRO, PR, social media, influencer engagement, experiential and events, plus, a dedicated creative design studio specialising in design, branding, animation, videography and photography.

Outside of work, we’re a culturally diverse bunch too, counting writers, runners, mountain climbers, yoga teachers, broadcasters, content creators, cooks, illustrators and more! Setting us apart, we love trying new things, forever open to new experiences.

Angel Gaskell

Co-founding HDY with Ed in June 2018, Angel is an accomplished marketeer with a wealth of experience, having collaborated with countless Fortune 500 businesses over her career.

An expert when it comes to increasing brand awareness and sales through marketing, when Angel’s not amazing clients through daring content creation ideation, scintillating strategy and digital nous, she leads the senior team, as the agency continues its upward trajectory of growth.

Ed James

Having co-founded HDY Agency with Angel in June 2018, Ed is extremely passionate about business, regularly hosting high-profile industry awards and networking events for the region’s movers and shakers.

When he’s not out hobnobbing Ed can be found radio presenting on Global’s Heart, a position he’s enjoyed for nearly two decades. With outside interests aplenty, Ed is also a qualified NLP practitioner and coveted member of Create Central, an industry body launched to turbo-charge the creative content sectors in the West Midlands.

Geoff Percy

Having previously consulted and lead marketing efforts for large global beauty brands including Neutrogena, Simple Health & Beauty, Unilever, and Alberto Culver, our chairman Geoff really is the (beauty) cream of the crop.

Knowing a thing or two about success, Geoff’s industry understanding is second-to-none. Always busy, Geoff is also the non-exec chairman for SLG Limited, an exciting design driven beauty company, and previous to this was the non-exec chairman of Orion Media.

John Barber

The gold standard of any agency is their financial director, and we’ve banked a corker with John. Having enjoyed a long-standing career impressing at the likes of Deloitte (amongst numerous high profile financial director roles), John is focused on the numbers, ensuring HDY’s profitability since day one.

Paul

Art Director

Mark

Head of Operations

Leanne

Account Director

Jordan

Account Director

Regan

Account Executive

Ismael

Motion Graphic Designer

Yasamin

Business Development Executive

Siân

Head of Digital

Katie

Senior Graphic Designer

Sarah

Account Director

Kira

Senior Account Executive

Jaki

Account Manager

Matt

Digital Marketing Manager

Nathan

Lily

Account Executive

Morgan

Anna

Careers at HDY

Brilliant Birmingham

Proud of our roots, and proud of our home, we’re an award-winning agency that consistently punches above its weight, with a regional, national and global client base.

Based in The Custard Factory, Digbeth, our office was originally built back in 1906 to produce Bird’s Custard (yes, really!). Today it retains its industrious edge with original Crittall windows, exposed steel and high ceilings – guaranteed to make any interior designer drool.

Today, our surroundings take on a different guise, housing an wonderfully rich and diverse set of businesses, counting creative entrepreneurs, fanciful freelancers and an achingly cool start-up scene – all surrounded by wall-to-wall entertainment and more street food than you can shake a slice of sourdough at.

We’re proud of our city. We wouldn’t want to be anywhere else.

Our awards and accolades

Did we mention that we’re award winning, too? HDY has recently won prestigious awards from The Drum, PRCA, FSB Celebrating Small Business Awards and the City of Birmingham Business Awards within creativity and consultancy of the year categories.