What do we do?

Great content is at the core of everything we do, from daring digital activity and campaigns that wow, to the creation of curiously cool new brand identities. 

Split into strategy, planning and delivery, we amaze across all channels of content marketing, and always drive impactful results for our clients.

We’re a new kind of agency

with a different way of working.

We take a channel orientated approach to creating, producing and seeding content that demands to be seen, heard and shared. One that’s proven to make a real and measurable impact on business goals. And as you’d expect, we’re different in the way we work too.

Uniquely, our content creators work directly with our clients, so nothing gets lost in translation. An open dialogue and close collaboration result in rapid, responsive creative designed for the channel and trusted by its audience.

We always start by asking ‘How do you…?’ and we don’t pretend to know all the answers at the outset. But once we have them, we never lose focus until the strategy delivers.

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The foundation of any project or campaign is having a solid strategy that sings in harmony with your objectives. From day one we make it our business to understand your business, garnering rich insights from industry and competitor research to channel audits, while delving deeply into your data and analytics. We’re geeky like that.

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Understanding what content works best across each channel is what we do. Passionate and persnickety about the detail, we’ll get under the skin of your brand and tone of voice to produce punchy copy that speaks your language – and always in plain speak, no matter how complex the subject. 

We’ve got expert teams within content and design, adept at drafting press releases, blogs, whitepapers, social media posts, and creating all manner of visual content, from photography and animation to videography and the occasional GIF and silly meme (audience depending, natch).

Branding & Design

Whether you’re looking to rejuvenate your brand or build it from the ground up, we’ve got the expertise to make it happen. With a dedicated design studio counting experts in conceptual, print and digital design, there’s not a lot we don’t know. Just don’t ask the team to start work before they’ve had their morning brew!

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PR & Social

Consumer or B2B, we love it all. From big global brands with a desire to rediscover their mojo, to small start-ups that need to punch above their weight, we’re adept at using earned communications to win hearts and minds. From big name consumer product launches and tactical news generation ideation to hosting high profile media briefings, we’ve done it all.

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Digital natives by nature, we take a holistic approach to digital marketing, with senior expertise at your beck and call for all things paid social, SEO, PPC, CRM, and GDN – because you can never have too many acronyms.

Obsessed with delivering ROI and ROAS, we don’t stop there either. For the entirety of your project or campaign we’ll continually make adjustments to ensure the best results. That’s a promise.

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Media & Production

Counting industry broadcast veteran Ed James as our co-founder, you can bet your bottom dollar we understand the intricacies of media buying, adept at the art of negotiation and the wide variety of formats available, from radio and OOH, to VOD and programmatic display.

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Influencer & Outreach

With HDY’s team including two influencers (with a net reach of 50k) it’s safe to say we’re strong swimmers in the channel.

Whether you’re looking to engage with micro-influencers in lifestyle, macro-influencers in beauty or celebrity influencers to hit the headlines, we’ve got an enviable black book of regional, national and global contacts to bring about brand fame for you.

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Specialist services

Retail expertise

When it comes to crafting eye-catching retail design that helps to prise pounds out of pockets, we’re seasoned pros. With decades of experience at both in-store and e-commerce, there’s no one better at understanding how having the right design can impact your bottom line.

Combining canny marketeers  and cool creatives with commercial eyes, we’re experts at both digital and print. Adept at creating seasonal promotions that pack a punch we take a fresh approach to signage and POS that’ll see your sales rocket.

Brand experience

There’s nothing like a physical experience to immerse customers in your brand and change the way that they think, feel or act. We’re specialists at delighting audiences through jaw-dropping experiences, playful pop-ups and enticing events – bringing your brand to life like never before.

With expertise in delivering parties, product launches, conferences, roadshows, PR stunts, installations and pop-up shops, look no further. We help our clients to engage with audiences in smart and authentic ways, always with measurable and impactful results.

Performance optimisation

With a data and channel-first approach to content marketing, with HDY the devil’s in the detail. All digital marketing engagements start with a thorough cross-channel data audit, identifying optimisation and growth opportunities, plus more advanced analytics and tracking configurations.

In-flight optimisation also comes as standard, with our digital divas continually monitoring and making adjustments to campaigns to garner the best results. Why? Because with the best will in the word unexpected can happen, we just make sure they’re favourable.

LinkedIn consultancy

Maintaining an active LinkedIn presence is a must for any business or C-suite exec looking to create a professional presence. We’ve got dedicated LinkedIn pros to optimise profiles, develop and draft provoking thought-leadership content, and manage ad campaigns

Getting under the skin of your business and industry, we’ll manage your LinkedIn pages as if they were our own, building and engaging audiences behind-the-scenes – allowing you to focus on more important things, like chasing new business leads or finally sorting out your office feng shui.

Award submissions & ceremonies

Not only do they look great on your shelf, awards are also an awesome way to wow new business leads, inspire teams, and raise your business above the competitive parapet, vital when you’re trying to attract new talent or raise the appeal of products and services.

Along drafting award-winning submissions we’re also a dab hand at producing, filming, and editing footage on-the-fly at award ceremonies. Swooping in to give galas our red carpet treatment, we’re experts at turning around content that works across all channels, quickly. You’re guaranteed a five-star review.

Podcast purveyors

Understanding the power of podcasts, we’re fully proficient in the development, production and promotion of the growing medium. Why? Because in 2020 we took it upon ourselves to create our own podcast, entitled How Do You? 

The series sees our co-founder Ed James interviewing and championing West Midlands’ business leaders including West Midlands’ Mayor, Andy Street; and CEO and founder of global sports and nutrition brand, Grenade. Want our production specialists to sound out your new podcast? Get in touch!

Dare to be different?

With HDY you’re in safe hands. We’ve won countless awards from leading industry bodies, recently winning ‘Excellence in Creative and Design’ at The Signature Awards 2020, ‘New Consultancy of the Year’ at the PRCA Dare Awards 2019, and ‘Digital and Creative Agency of the Year’ at the City of Birmingham Business Awards 2020.

Want us to win awards for you? Get in touch.

Our clients

HDY has retained and ongoing content projects with an impressive set of regionalnational and global clients spanning consumer and B2B across beauty, property, technology, education, travel & tourism and retail.