What do we do?
Great content is at the core of everything we do, from daring digital activity and campaigns that wow, to the creation of curiously cool new brand identities.
Split into strategy, planning and delivery, we amaze across all channels of content marketing, and always drive impactful results for our clients.
We’re a new kind of agency
with a different way of working.
We take a channel orientated approach to creating, producing and seeding content that demands to be seen, heard and shared. One that’s proven to make a real and measurable impact on business goals. And as you’d expect, we’re different in the way we work too.
Uniquely, our content creators work directly with our clients, so nothing gets lost in translation. An open dialogue and close collaboration result in rapid, responsive creative designed for the channel and trusted by its audience.
We always start by asking ‘How do you…?’ and we don’t pretend to know all the answers at the outset. But once we have them, we never lose focus until the strategy delivers.
Specialist services
Retail expertise
When it comes to crafting eye-catching retail design that helps to prise pounds out of pockets, we’re seasoned pros. With decades of experience at both in-store and e-commerce, there’s no one better at understanding how having the right design can impact your bottom line.
Combining canny marketeers and cool creatives with commercial eyes, we’re experts at both digital and print. Adept at creating seasonal promotions that pack a punch we take a fresh approach to signage and POS that’ll see your sales rocket.
Brand experience
There’s nothing like a physical experience to immerse customers in your brand and change the way that they think, feel or act. We’re specialists at delighting audiences through jaw-dropping experiences, playful pop-ups and enticing events – bringing your brand to life like never before.
With expertise in delivering parties, product launches, conferences, roadshows, PR stunts, installations and pop-up shops, look no further. We help our clients to engage with audiences in smart and authentic ways, always with measurable and impactful results.
Performance optimisation
With a data and channel-first approach to content marketing, with HDY the devil’s in the detail. All digital marketing engagements start with a thorough cross-channel data audit, identifying optimisation and growth opportunities, plus more advanced analytics and tracking configurations.
In-flight optimisation also comes as standard, with our digital divas continually monitoring and making adjustments to campaigns to garner the best results. Why? Because with the best will in the word unexpected can happen, we just make sure they’re favourable.
LinkedIn consultancy
Maintaining an active LinkedIn presence is a must for any business or C-suite exec looking to create a professional presence. We’ve got dedicated LinkedIn pros to optimise profiles, develop and draft provoking thought-leadership content, and manage ad campaigns.
Getting under the skin of your business and industry, we’ll manage your LinkedIn pages as if they were our own, building and engaging audiences behind-the-scenes – allowing you to focus on more important things, like chasing new business leads or finally sorting out your office feng shui.
Award submissions & ceremonies
Not only do they look great on your shelf, awards are also an awesome way to wow new business leads, inspire teams, and raise your business above the competitive parapet, vital when you’re trying to attract new talent or raise the appeal of products and services.
Along drafting award-winning submissions we’re also a dab hand at producing, filming, and editing footage on-the-fly at award ceremonies. Swooping in to give galas our red carpet treatment, we’re experts at turning around content that works across all channels, quickly. You’re guaranteed a five-star review.
Podcast purveyors
Understanding the power of podcasts, we’re fully proficient in the development, production and promotion of the growing medium. Why? Because in 2020 we took it upon ourselves to create our own podcast, entitled How Do You?
The series sees our co-founder Ed James interviewing and championing West Midlands’ business leaders including West Midlands’ Mayor, Andy Street; and CEO and founder of global sports and nutrition brand, Grenade. Want our production specialists to sound out your new podcast? Get in touch!
Dare to be different?
With HDY you’re in safe hands. We’ve won countless awards from leading industry bodies, recently winning ‘Excellence in Creative and Design’ at The Signature Awards 2020, ‘New Consultancy of the Year’ at the PRCA Dare Awards 2019, and ‘Digital and Creative Agency of the Year’ at the City of Birmingham Business Awards 2020.
Want us to win awards for you? Get in touch.
Our clients
HDY has retained and ongoing content projects with an impressive set of regional, national and global clients spanning consumer and B2B across beauty, property, technology, education, travel & tourism and retail.
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Vivalis chose to work with HDY to manage all elements of its comms and we haven’t looked back! The business is led by the brilliant team, from the strategic build to output, they work at a great pace and are very commercial, really understanding consumers and brands. From day one HDY just ‘got it’. We really enjoy working with HDY and are very excited to be building our brands and business with them.
CEO, Vivalis
A huge thanks for the work you’ve all put into the Australia strategy and campaign, it’s incredible what we’ve achieved in two weeks. It’s been a real pleasure to work with you all on this project and I look forward to the next.
Head of Marketing, Capita One
From the moment that we first the HDY team, they demonstrated such commitment and passion for our business that when underpinned by their creative, insight-led approach to marketing, made it such an easy decision to engage with HDY.
CEO, Poundshop.com
HDY are a great agency to work with. They fitted in perfectly, understood the brief and just got on with the job. I would highly recommend them and would love to work with them again.
Executive Director of Marketing & Customer Experience, South and City College Birmingham
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