HDY is an independent brand performance marketing agency in the heart of the Midlands. We lead with brand-first thinking and deep and detailed audience insight to inform your marketing strategy. We’re data-driven by nature (it’s in our agency DNA) and we combine deep sector expertise with world-class execution. When you partner with HDY you have access to senior experts spanning consultancy, brand performance, media buying, digital marketing, creative development, videography, photography, animation, influencer management, PR and social media marketing. What’s more, everything is developed and delivered in-house.
Our objectives are to make brands impossible to ignore, accelerate meaningful growth and drive impact at scale for our clients.
At HDY, we believe that everything starts with your brand. Knowing your brand purpose and how it relates to your audience is fundamental to building the foundations of your marketing plan. Once you have these in place, you can begin to shape your channel and content strategy while telling your story.
By truly understanding your brand, only then can you begin to create meaningful connections with your target audience. This goes deeper than traditional demographics. We use behavioural science in marketing channels to really understand how audiences engage.
It’s fundamentally different by channel – one size won’t fit all. It’s personalisation at scale that provides marketing cost efficiencies.
Winning awards isn’t our first goal (that would be content that performs!), but our work has been and continues to be recognised across the industry. We’ve won a number of Marketing industry awards for the results we’ve delivered to our clients, including:
A huge thanks for the work you’ve all put into the Australia strategy and campaign, it’s incredible what we’ve achieved in two weeks. It’s been a real pleasure to work with you all on this project and I look forward to the next.
Head of Marketing, Capita One
Vivalis chose to work with HDY to manage all elements of its comms and we haven’t looked back! The business is led by the brilliant team, from the strategic build to output, they work at a great pace and are very commercial, really understanding consumers and brands. From day one HDY just ‘got it’. We really enjoy working with HDY and are very excited to be building our brands and business with them.
From the moment that we first the HDY team, they demonstrated such commitment and passion for our business that when underpinned by their creative, insight-led approach to marketing, made it such an easy decision to engage with HDY.
With an agile team of experts, HDY have created a brilliant digital activation strategy. Since taking them on direct-to-consumer sales from our website have increased dramatically, as have engaged audiences across our social networks. HDY are focused on commercial results and have over delivered from the outset.
Managing Director, Bronnley