“When you build a brand it’s never finished, it’s all you do, all day, every day. So as a perfectionist I’ve had to realise that if I’m 80% happy with something, it’s most definitely okay, because you’re going to move onto the next thing anyway.”
Our fifth and final guest of the season is CEO of Grenade, the UK’s biggest protein bar brand, Alan Barratt.
Alan tells us how his kitchen table business came to be the number one confectionery brand in the UK, while explaining why taking risks is integral to his brand culture.
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