What do we do?

Great content is at the core of everything we do, from daring digital activity and campaigns that wow, to the creation of curiously cool new brand identities.

Split into strategy, planning and delivery, we amaze across all channels of content marketing, and always drive impactful results for our clients.

We’re a new kind of agency

with a different way of working.

We always start by asking ‘How do you…?’

And we don’t pretend to know all the answers from the word go. It’s our task to suss out the options, strategise and drive results. We take a channel orientated approach to create, produce and seed content that demands to be seen, heard and shared.

With collaboration, curiosity and by connecting the dots, we find creative solutions and make real and measurable impact on business goals.

Strategy

A solid strategy that sings in harmony with your objectives is always the best foundation. So, we make it our business to understand your business, garnering key insights, channel audits and delving into your data and analytics. We’re geeky like that.

Content

We understand content. It’s what we do best. We know what works across every channel for every audience. Persnickety about the details, we’ll get under the skin of your brand and tone of voice to produce punchy copy that speaks your people’s language, without the sales spiel.

Branding & Design

Whether you’re looking to rejuvenate your brand or build it from the ground up, we’ve got the know-how to make it happen. Our creative content studio includes experts in conceptual, print and digital design – there’s not a lot we don’t know, just don’t ask us before our morning brew!

PR & Social

B2C, B2B people 2 people – we love it all. From big global brands who want to rediscover their mojo, to small start-ups that need to punch above their weight, we’ll win their hearts and minds.

Digital

Digital natives by nature, we take a holistic approach to digital marketing, with senior expertise at your beck and call for all things paid social, SEO, PPC, CRM, and GDN – because you can never have too many acronyms.

Media & Production

Counting industry broadcast veteran Ed James as our co-founder, you can bet your bottom dollar we understand the intricacies of media buying, adept at the art of negotiation and the wide variety of formats available, from radio and OOH, to VOD and programmatic display.

Influencer & Outreach

Whether you’re after lifestyle micro-influencers or macro-influencers in beauty or celebrity influencers to hit the headlines, we’ve got an enviable black book of regional, national and global contacts to bring you brand fame.

Specialist services

Retail expertise

Combining canny marketeers and cool creatives with commercial eyes, we’re experts at both digital and print. With decades of experience in both in-store and e-commerce, there’s no one better at understanding how to craft the right design to impact your bottom line.

Brand experience

Specialising in immersive experiences which delight audiences in authentic and playful ways. We will change the way your customers think, feel and act about your brand.

Performance optimisation

The devil’s in the details! So, we begin with a thorough cross-channel data audit, identifying optimisation and growth opportunities, plus more advanced analytics and tracking configurations. In-flight optimisation also comes as standard and we continually adjust to get the best results.

LinkedIn consultancy

Getting under the skin of your business and industry is a given. Then we’ll elevate your professional presence, optimise your profiles, provide provoking content and manage ad campaigns.

Email/CRM services

Clever, stand-out, targeted emails have the power to convert. With optimised design and compelling copy we’ll ramp up retention and our data experts will cover everything from segmentation to automation, alongside reporting and optimisation. Subscribe!

International Campaign Implementation

By getting under the skin of multiple audiences and understanding cultural, technological and creative disparities, we deliver global campaigns for brands across several international markets.

Did someone say awards?

With HDY you’re in safe hands. We’ve won countless awards from leading industry bodies, including..

Downtown In Business, Woman of the year 2022- Angel Gaskell
Downtown In Business, CEO Award 2022 – Ed James
Business Desk’s Leadership Awards 2022 , Company Leader Award – Angel Gaskell
European Content Awards 2022, Large Content Marketing Agency of the Year

Get in touch.

View our work

Our clients

HDY has retained and ongoing content projects with an impressive set of regional, national and global clients spanning consumer and B2B across beauty, property, technology, education, travel & tourism and retail.

“

Vivalis chose to work with HDY to manage all elements of its comms and we haven’t looked back! The business is led by the brilliant team, from the strategic build to output, they work at a great pace and are very commercial, really understanding consumers and brands. From day one HDY just ‘got it’. We really enjoy working with HDY and are very excited to be building our brands and business with them.

CEO, Vivalis

A huge thanks for the work you’ve all put into the Australia strategy and campaign, it’s incredible what we’ve achieved in two weeks. It’s been a real pleasure to work with you all on this project and I look forward to the next.

Head of Marketing, Capita One

From the moment that we first the HDY team, they demonstrated such commitment and passion for our business that when underpinned by their creative, insight-led approach to marketing, made it such an easy decision to engage with HDY.

CEO, Poundshop.com

HDY are a great agency to work with. They fitted in perfectly, understood the brief and just got on with the job. I would highly recommend them and would love to work with them again.

Executive Director of Marketing & Customer Experience, South and City College Birmingham

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