How Do You

create a style guide with a twist?

When cutting-edge car trading platform epyx 1link Trade approached HDY to support on a re-platforming project. We couldn’t wait to turn the key, creating an engaging new style guide to reflect 1link Disposal Network’s improved user-journey.

Following the nifty decision to change the brand’s name to 1link Trade Buyer. Our design team set about developing a comprehensive style guide that would help promote the brand across all communication channels and support the launch of their new and improved website. Combining photography with an illustrative twist, we developed a winning style transforming run of the mill imagery into adept and engaging visuals.

Once finalised, we then implemented across social media assets, digital banners, traditional press ads and a new launch video. To promote the new brand and used car traders platform.