How Do You

Run a Soap Star’s Social Media Account During I’m A Celebrity (Get Me Out Of Here)?

(Possibly the best brief ever!) Soap star Adam Woodyatt – Eastenders Ian Beale – put his trust in us to look after his social media channels while he was gunged, humiliated and applauded on ITV’s ‘I’m A Celebrity Get Out Me Out Of Here’. The task was to rally his fans, raise his profile and entertain the nation!

Like the mischievous bunch that we are, we put all of our heads together on a daily basis to churn out hilarious, reactive content around the clock and respond quickly to followers and trending topics. It was important to be timely and quick off the mark during the episodes each evening to produce content that was amusing, entertaining and engaging.

And, of course, we had to #KeepItBeale


Followers of Adam’s more than loved the content and on several occasions we received incredible feedback:

“Whoever is running Adam Woodyatt’s accounts while he’s in #ImACeleb needs a raise wherever they work! Their stuff is pure comedy gold!”

“A vote to keep Adam in the jungle is a vote to keep you running his socials!”

“Do we get a ‘re-Beale’? We so need to meet you as you’ve been hilarious!”


Quote from Adam Woodyatt:

HDY Agency did an absolutely amazing job at running my social media accounts while I was in I’m A Celebrity Get Me Out Of Here. They totally understood the job in hand and I trusted them completely. My audience engagement was off the chart and this is all down to the creative thought that went into every single post – and on top of all of that, they were really easy to work with.