Gearing up for Cyber Monday? Unsure of whether your content is hard-hitting or vibrant enough to be noticed? You’re not alone.
As one of the biggest online shopping events of the year. Cyber Monday will summon an influx of shoppers to the web in search for the hottest deals. Following the retail shopping frenzy that is Black Friday.
This year Monday 29th November marks the day. You can expect social media feeds to become flooded with brands (big and small) promoting their products and sales in a bid to bag customers, push sales and drive online traffic.
With everyone online pushing the same sales narrative, it can be hard to stand out on such an oversaturated day. Luckily, HDY is full of social media experts that know social like the back of their hand!
Here is a three step guide on how to create content that’ll help you stand out this Cyber Monday.
One way to catch the attention of your audience is to align your creative assets across all platforms in order to create a memorable brand experience. We’re sure you’ve seen your favourite brands alternate their logos, photos and graphics to match the season. It’s very easy to get caught up in trends such as Cyber Monday. That require you to constantly churn out content, but you must remember the basics.
Simple things such as logo placement, colour and font can make all the difference as consistency is key. According to Lucidpress, consistent presentation of a brand has seen to increase revenue by 33 percent.
Rather than aimlessly throwing deals and offers at your audience, make their shopping experience personalised and enjoyable by using engaging storytelling to promote your brand and your products.
By giving customers context and allowing them to envision how your product fits into their daily lives, you help your audience understand why you are the brand for them. OneSpot research shows that 92% of consumers want brands to make ads feel like a story, showing that a well-told story never grows old.
With over 500 million people using Instagram stories every single day, one way to tell your tale is through use of the stories function across social. Over the years, these have become an important element of Instagram, Facebook and Snapchat, giving consumers a glimpse of the ins and outs of their favourite brands.
Cyber Monday is the perfect time to get creative with your stories using effects such as countdown timers and reminders. To promote new deals and hourly flash sales. These eye-catching effects will keep your audience engaged before, during and after sales.
If you need a helping hand to make sure you’re prepared to stand out for the next big online event. Get in touch to talk all things on-trend. We’re only a phone call away!