And the winner is… HDY!

7th December 2021

We are buzzing with pride to announce that our Drive with Prime campaign for V12 Vehicle Finance won the Financial and Legal award at the Performance Marketing World Awards! Another brilliant HDY win!

V12 approached us with a challenge. They wanted a way to introduce a new product to the premium Prime market. Targeting used-car dealers who are time-pressed and reluctant to change, we drove V12’s mission forward with all of our creative forces.

Our fantastic team of marketeers created a multi-channel campaign which encompassed paid media, PR, SEO, lead generation and so much more. We truly pulled every trick out of the bag over the six week campaign. 

The campaign resulted in 10K link clicks, 1.5M impressions and £4.8m worth of opportunities created off the back of our work. In fact, the campaign was so impressive, it even beat out Barclays at the Performance Marketing World Awards.

HDY Agency was founded on the belief that content marketing is one of the most effective tools to drive tangible results for clients. Our data-driven and channel-first approach puts the audience at the centre of everything we do so that we can cut through the noise.

With more than 60 shortlisted finalists across 23 categories, we are so proud of our team for creating compelling work that stood out amongst the crowd. That’s another award to add to the mantlepiece then… 

Take a look at more pieces of award winning work on our website!