Building a strong community on social media can have a positive impact on your brand or business.
In our experience with social media management, it can help build trust and loyalty among your followers, increase engagement, and ultimately drive more awareness, sales and repeat business.
But why is building a strong community on social media so important, especially in 2023?
Here are 7 reasons why we at HDY Agency think it’s important.
Increased engagement: A strong community on social media is more likely to engage with your content, which can lead to more likes, shares, and comments. This increased engagement can also help boost your reach and visibility on the platform.
We find a stronger community that will create conversations about products or services. Take the popular cleaning brand Scrub Daddy for example. They recently collaborated with cleaning giant Cif to release a co-branded cleaning cream which had their social media community buzzing with customers demanding when the product was released and where they could find it.
Enhanced customer loyalty: When you have a strong community on social media, your followers are more likely to become loyal customers. They are more likely to recommend your brand or business to others and to continue doing business with you.
Increased word-of-mouth marketing: When people feel connected to your community, they are more likely to share your content with their own followers and if a customer posts about how much they love your products to their social media, we can expect them to also be talking about it in their social circles offline.
Customer service: Quality customer service is hard to come by these days, but social media can be a simple and timely way to deal with customer queries, complaints, or feedback quickly and efficiently.
Understand your target audience: By interacting with your community on social media, you can get a better understanding of your target audience, which can help you create more effective marketing campaigns. Asking your community questions is a great way to start a relationship with your audience.
Reach new customers: Communities can be a welcoming place for potential customers, especially if they have questions or queries about your product.
Loyal, happy customers can answer questions or give advice on your product or service to those who are hesitant to purchase, this level of brand advocacy is something all businesses should aim for as loyal customers giving organic recommendations is the strongest form of influencer marketing!
Gather research: By tracking engagement, comments and feedback from your community members you can gather valuable insights into your target audience or an audience you may not be targeting.
Reviewing how your current customers engage with your brand is the best place to start when aiming to grow your community or reach new audiences. For example, if a particular age bracket is engaging with your social media more than others, it is worth creating dedicated content with copy and design that would appeal to that audience.
Building a strong community on social media is essential for any business or brand looking to succeed in today’s digital world. We understand that it is no easy feat growing a social following from 0 but with these tips, we know you can do it!
If you are struggling to nurture your community and want to grow your business’s social media presence in 2023 our expert team would love to collaborate.