HDY secures Australian beauty brand Alya Skin

6th May 2020
Alya Skin
The amazing Alya Skin beauty range

Building our beauty-sector specialism, we’re delighted to have secured sought-after Australian skincare brand, Alya Skin.

Famous for its Pink Clay Mask – derived from natural Australian-sourced kaolin clay – Alya Skin made waves when it was founded down under in 2018, receiving huge levels ‘Insta-fame’ and instantly selling out.

Don’t believe us? Give this Mail Online article a quick read. In the first hour of sales alone they sold $25,000 (AUD) of their face mask! And it didn’t stop there – the vegan and PETA-approved brand have since gone on to make $20 million (AUD) in 20 months since launch – check out their Aussie showreel below.

Naturally, we’re thrilled to be involved with such a huge success story. Led by Manny Barbas and James Hachem, Alya Skin’s founders are young and hugely passionate about beauty. They’re also on exactly the same page as HDY when it comes to understanding the power of using influencers to build brand fame. For those at the back, they typically provide 60% higher engagement rates.

Alya Skin

So, this is where our young and hugely passionate agency comes in! Picked out of hundreds because of a natural meeting of minds, we’ll be looking to replicate the brand’s success in the UK, combining influencer engagement with PR for the fantastic founders to help build the brand and to drive sales.

Alya Skin founders
Alya Skin founders; James Hachem (left), Manny Barbas (right)

Alya Skin co-founder James Hachem commented,

“With UK orders already accounting for over $5 million (AUD) before we’ve even launched, we’re confident of the opportunity ahead. Ambitious to the utmost, and with an exciting product pipeline, we can’t wait to get started.”

Adding to luxury soap brand Bronnley, skin brightening brand Fade Out, and male grooming brand, Below the Belt, our beauty sector expertise has been galvanised by Alya Skin. Watch this space!