Expanding its beauty sector specialism, HDY has cleaned up, becoming luxury soap brand Bronnley’s retained, creative marketing partner.
Working quietly in the background over the past month, HDY has helped the British brand to pivot to online, already resulting in a massive online revenue lift of 45%.
HDY’s remit will be to define the much-loved brand’s marketing strategy, enabling the business to pivot in the wake of Covid-19, adding a renewed focus on its direct-to-consumer offering, and driving web sales.
An English success story reflective of the British brand’s stoicism, HDY’s work will encompass strategy, content marketing, in-market brand research, digitally-focused advertising campaigns, influencer engagement, and PR within the UK market.
HDY co-founder Angel Gaskell commented, “Quick and nimble by nature, it’s a delight to be able to work with such a distinguished company that mirrors our outlook. With such a rich heritage there’s a huge opportunity for growth and we can’t wait to continue the great work we’ve already started.”
Bronnley managing director Dionne Anderson added,
We’ve been thoroughly impressed with HDY’s can-do attitude, with work undertaken already having a positive effect on web sales. We’re anticipating a strong year ahead!
The news comes following HDY’s appointment in March as global beauty house Vivalis’ retained creative marketing partner – illustrative of HDY’s growing experience within the beauty sector.