The benefits of investing in training and development for employees are boundless. Not only does it update your company’s overall skillset, which in turn results in a better service for clients, it also boosts the happiness and satisfaction of the team.
In fact, a recent report by PwC found that millennials consider learning and development, as well as the opportunity for career progression, as the strongest draw to an organisation, over and above financial incentives.
At HDY, we’re committed to showing how valued our staff are to us by investing in their personal and professional development. Recently, our superstar senior designer Katie Collins – who was recently profiled by Design by Womxn – took part in a D&AD course: Art Direction for Brand Communication.
D&AD (formerly British Design & Art Direction) has a longstanding and established reputation of championing creative communication and raising the standards within the industry across creative, design, advertising and marketing. As part of its work, it regularly runs workshops hosted by the most talented and creative designers in the industry.
Hosted by Mark Bonner, former Co-Creative Director of GBH London and D&AD President, the workshop explored how creativity needs to work harder than ever to catch the attention of audiences, particularly in a busy, digital landscape. Katie Collins said:
It’s so important for people to continue developing their skills and deepening their knowledge. Since graduating from university in 2015, a lot has changed in the industry and I loved being a student again.
Audiences are constantly evolving and expecting new and interesting things from brands, which is why we need to keep our finger on the pulse of current trends and the best ways of working. I’ve applied the learnings from this workshop every day since. It’s proven invaluable!
It’s not just team members HDY is committing to upskilling either. We recently launched ‘Level Up with HDY’ – a series of masterclasses hosted by different members of the team so our digital gurus, brand guardians and design whizzes can share their expertise to help businesses across the country to thrive.