As technology continues to rapidly advance, as marketers we must stay informed on the latest trends and advancements. In this blog post, we’ll explore cryptocurrency and NFTs, Web3, the Metaverse, and AI, and what these developments mean for the future of marketing.
Is now the time to be investing in Bitcoin? The answer is no – with the recent controversies with cryptocurrency exchange sites, the crashing Bitcoin market as well as governments looking to impose regulations, this is one we’re keeping an eye on! Plus, its effect on the environment from it’s huge electricity consumption cannot be ignored.
The world is gearing up for Web3! A new improved internet where blockchains, crypto and NFTs allow greater control over personal data and decentralised data storage. While we’re still a long way off from this replacing the internet as we know it today, brands such as Starbucks are beginning to explore Web3 through gamification. On Starbucks Odyssey, users complete ‘journeys’ and are rewarded with NFTs, but have real-world benefits such as redeeming points on exclusive benefits and experiences.
People invest in NFTs for many reasons from collectability to the potential value on investment. It’s unique ownership is especially appealing to die-hard fans of brands and it’s value is closely tied to cryptocurrency. The future of NFTs in gaming is full of potential, and we can expect more innovative uses and collaborations.
Is it telling that Mark Zuckerberg has laid off 10,000 employees who specialise in building the Metaverse? The hype around the Metaverse is fading due to a lack of demand, however with Apple reportedly introducing their VR/AR headset for developers later this year, will this signal the sign of a revived interest in the Metaverse?
AI is hot topic at the moment with ChatGPT making headlines on the news and on social media. The predictive language artificial intelligence model uses a giant dataset to inform predictions word by word based on prompts from users. As a technology, it can write essays and even design web apps! So as marketers, should we be worried? Our main takeaway is that AI is not here to replace us, but here to support. However there are some major implications such as ethics, bias and copyright that are hard to ignore!
In summary, as we continue to navigate the ever-changing landscape of technology, it’s important to remain open-minded and adaptable. As marketeers, we must be ready to embrace future advancements and proactively look to see how these changes can improve efficiency and benefit clients.
If you’re eager to learn more about the topic or want to discuss it further with one of our in-house experts, please don’t hesitate to get in touch with us today. We’re always happy to hear from you!