Poundshop.com picks HDY as lead creative and marketing partner

17th May 2019

We’re absolutely thrilled to announce our new partnership with Poundshop.com! As of this month, we’ll be working with Poundshop.com as their lead creative and marketing partner, our brief encompassing all things social media and influencer engagement.

We couldn’t be happier to add the retail giant – already the largest online pound store in the UK – to our client roster. Together, we will cement Poundshop’s online reputation with consumers as the go-to place for amazing value on top household brand names.

Our marketing approach will focus on driving more meaningful engagement in an age where consumers are seeking fast convenient delivery and daily deals without the hassle of battling with the high street.

Poundshop.com’s CEO, Chris Maddox commented,

“From the moment that we first met Angel, Ed and members of their team, they demonstrated such commitment and passion for our business that when underpinned by their creative, insight-led approach to marketing, made it such an easy decision to engage with HDY. We are excited about working closely with them to engage more people in the passion and commitment that we have to deliver exceptional value direct to our customers, without comprising on quality.” (Thanks, Chris!)

Our founding partner Angel Gaskell adds, “We’re thrilled to have been chosen as lead creative and marketing partner with such a well-loved household brand. In an age of rising costs and value-centric shopping, building brand loyalty has never been more important, and we’re looking forward to collaborating closely with Poundshop.com to do just that.”

So, watch this space closely – we’re looking forward to updating you on the incredible work we’ll be creating (and incredible results we’ll be achieving) thanks to this exciting partnership!