Welcoming our new MD, Beatrice Vears

7th March 2022

We’ve come a long way since launching HDY four years ago, growing from two founders to 50 of the country’s leading creatives and marketeers. 

As we enter this new chapter of the business, we’re absolutely over the moon to welcome our new Managing Director to the fold in the form of experienced marketeer and brand specialist, Beatrice Vears. 

Joining co-founders Angel and Ed at the helm of HDY, Beatrice will support our vision of national and international growth and further strengthen our marketing expertise.

Having worked for big brands like Premier Inn hotels and Wolff Olins brand agency, Beatrice was most recently the Marketing Director for Sodexo Live!, the global sports, leisure, hospitality and events brand responsible for catering at a wide range of cultural moments and prolific events like Royal Ascot and RHS Chelsea Flower Show. 

As a Birmingham native, we’re delighted to welcome Beatrice back to the 0121 and her new home at HDY. 

Bea comments: “I’ve known the team at HDY Agency for a number of years. I’ve witnessed the team’s creative work first-hand and I’m really looking forward to working alongside Angel and Ed to help grow the business even further.”

HDY co-founder Angel Gaskell, adds: “Appointing a new Managing Director to our senior team is a huge milestone for us and represents an exciting chapter for HDY Agency, one that is focused on stabilising our core business whilst exploring international growth.”

Welcome to the team, Beatrice! You’ve made us quite the #DreamTeam.