How Do You

Use the power of PR and influencer campaigns to captivate the UK beauty market from down under?

In 2018, Manny Barbas and James Hachem became established beauty entrepreneurs when they blew up Instagram with the world’s must-have face mask.

Having made waves in the Australian market, Alya Skin wanted to storm the UK with the same success. That’s where HDY came in…

To launch their vegan and cruelty-free range in the UK with impact, we developed an influencer-led PR programme, partnering with celebrity and macro-influencers such as Jess Hunt and Molly Smith. 

Running alongside influencer outreach, we also introduced the insta-famous range to the British beauty press, successfully securing media coverage in titles such as Vogue, Stylist and Bazaar, catching the attention of Alya Skin’s target demographic. 

Our killer combination of PR and influencer engagement meant we could drum up coverage for their new product launch, too. The vitamin C Supercharged Serum got some glowing reviews and plenty of attention, boosting awareness of the pretty, pink range. 

Overall, our holistic approach scrubbed up well with 586M online reach and a 7.9M print circulation. Alya Skin’s success story is one to note and we’ll be pushing the power of influencer-strategy for our other clients in the months to come!