When it comes to some clients, the clue’s in the name. There’s no mistaking the loud and proud consumer promise of our e-commerce client, Poundshop.com, but while their primary vision was crystal-clear, they hadn’t fully considered their online presence. That’s where we came in.
To help them enhance their look and feel, we helped Poundshop.com develop and adapt their brand guidelines from the ground up, with a laser focus on how these worked digitally. As well as crafting a new brand statement, ‘Brands you love for less’, we helped them evolve their brand guidelines and incorporate it all into a consistent, digital-first brand that looks and feels at home across all channels.
From the moment that we first the HDY team, they demonstrated such commitment and passion for our business that when underpinned by their creative, insight-led approach to marketing, made it such an easy decision to engage with HDY.