How Do You
spruce up a male grooming brand?
Broaching the subject of sweaty balls (yes, those ones) through marketing is never an easy task, but one we grabbed by the… kahunas when intimate skincare brand Below the Belt Grooming asked us to transform their brand.
Helping Below the Belt Grooming to move away from being seen as a ‘novelty gift’ to a serious necessity in the male grooming market, we stripped the brand back to basics, crafting a sharp new look and feel that could be mirrored across all of their digital channels.
Gift of the Grab
Delving into their audience we injected more nuanced tongue & cheek back into the brand. This involved rewriting their tone of voice to ensure that while humour remained central, it took on a more intelligent approach, politely telling their customers to let their Sean Pauls breathe, while also playing back their funniest customer reviews to bring about brand warmth.
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Vivalis chose to work with HDY to manage all elements of its comms and we haven’t looked back! The business is led by the brilliant team, from the strategic build to output, they work at a great pace and are very commercial, really understanding consumers and brands. From day one HDY just ‘got it’. We really enjoy working with HDY and are very excited to be building our brands and business with them.
CEO, Vivalis
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