How Do You

launch an eco-friendly and sustainable product range to inspire and engage a new generation of e-commerce shoppers?

To mark a shift in both ethos and aesthetics, established perfumery brand Bronnley appointed HDY Agency to develop a new soap collection, The Nature House. 

Managing design, copy, packaging, and production, The Nature House is inspired by the enchanted world of overgrown gardens, captured botanicals, and secret scents. 

For the packaging, we created hand-drawn illustrations to capture the beauty and chaos of an authentic British cottage garden, brimming with delicate, mesmerising patterns. This marks a shift away from Bronnley’s traditional aesthetics and offers a fresh perspective of the brand.

The outer label brings together the old and the new using a timeless typeface that harks back to Bronnley’s heavy serif heritage. 

Supporting the design details, our copywriting creatives took lends from a popular Victorian pastime, ‘The Language of Flowers’, which used floriography as a means of saying what could not be said aloud.

This tradition of ‘talking bouquets’ and the symbolic meaning of plants leads to a poetic approach to the copy. Each collection has its own four-lined rhyme which captures an evocative natural scene, unique to each scent. 

The Nature House Collection launched in summer 2021, builds upon Bronnley’s rich history whilst bringing the brand forward to the present day and repositioning it as the sustainable, British beauty supplier of choice. 

Check out our previous work with Bronnley and how we supported the Royal Warrant holders through the pandemic here.