How Do You

pivot a brand towards eco-conscious e-commerce shoppers?

To mark a shift in both ethos and aesthetics, established perfumery brand Bronnley appointed HDY Agency to develop a new soap collection, Nature House.

Nature House draws inspiration from the enchanted world of overgrown gardens, captured botanicals, and secret scents. The soap collection offers a fresh brand perspective that marks a shift away from Bronnley’s traditional aesthetics.

To capture the beauty of an authentic British cottage garden, HDY Agency created hand-drawn illustrations for the packaging of Nature House. These illustrations feature delicate patterns and bring to life the beauty of the British garden.

In addition to the beautiful design, HDY Agency incorporated a unique copywriting approach to the product’s messaging. The copywriting took inspiration from a famous Victorian pastime called ‘The Language of Flowers’, which used floriography to say what could not be spoken aloud.

Each scent has a unique four-lined rhyme that captures an evocative natural scene. This poetic approach to the product’s copy is unique to each scent and adds to the overall sensory experience of using Nature House soaps.

The Nature House Collection launched in the summer of 2021 and has been met with great success. The soap collection has helped Bronnley reposition itself as the sustainable, British beauty supplier of choice. The brand’s rich history has been built upon, and the brand has been brought forward to the present day, ensuring it remains relevant and resonates with a new generation of consumers.

The creative efforts put into the Nature House Collection did not go unnoticed. Industry-leading marketing and media publisher, The Drum, acknowledged the exceptional work done by the HDY Agency team and the product illustration and packaging design won a Bronze award at The Roses awards in 2021.

Bronnley’s Nature House Collection showcases the commitment to staying relevant and appealing to its customers. The creative efforts put into the project by HDY Agency resulted in a unique sensory experience that brings to life the beauty of the British countryside and the history of the brand, making Nature House a true success story.