How Do You

pivot a consumer brand during Covid-19 online?

Proud to be one of Britain’s original perfumery brands, Bronnley enjoys a rich and full heritage that’s steeped in opulence, creative know-how and a passion for innovation.

An established brand, with a loyal worldwide customer base, Bronnley briefed HDY to help grow their digital channels to drive web traffic and sales.

Uplifting Bronnley’s online presence, we developed strategy, content marketing, in-market brand research, digitally-focused advertising campaigns, influencer engagement, email campaigns and PR activity.

Reimagining the much-loved brand’s approach to e-commerce enabled the business to pivot in the wake of Covid-19, adding a renewed focus on its direct-to-consumer offering.

As a result, Bronnley’s social engagement, impressions, web traffic and web orders bloomed, and it’s safe to say their Instagram grid looks a thing of royalty!