How Do You

create a dreamy animation series to give an eco-friendly bedding brand some lift?

Comfy Group has built a super soft foundation in the bedding industry, with some of the biggest bed brands in its portfolio, including Silentnight and Sealy. So, when HDY got the opportunity to work with Comfy Group on a product launch, it was not a decision we needed to sleep on…

Working with Comfy Group to showcase Snug’s eco-friendly range, HDY’s design team got to work creating dreamy mood boards to help communicate Snug’s new product offering. We then developed the boards into a dynamic digital series encompassing copy, video and animation to explain the science behind getting a good night’s kip. 

Rest assured, we put our all into the job and the video series was used by online retail giants such as Tesco and Amazon to help cosy up to consumers. The videos also enhanced social and web content.