How Do You

take an editorial approach to drive footfall and inspire retail sales?

While digital is awesome at creating ever-engaging visuals, sometimes there’s nothing better than a tangible takeaway you can hold in your hands, flick through and digest during downtime.

Supporting our client – global cruise retail specialist Harding – we created a magazine-style product showcase for their cruise line partner, Cunard. Helping to tempt the purse strings of Cunard’s guests, the gift guide detailed the latest must-have products across key retail sectors including fine jewellery and watches, beauty and liquor. This included well-known brands including ChanelTag HeuerSwarovski and Bacardi.

Engaging editorial aside, the project required painstaking attention to detail, with each leaflet needing to be designed in a completely bespoke manner befitting each of Harding’s cruise line partners – with relevant pricing, products and language updated to remain relevant in each market.

In-cabin leaflets

Taking this same editorial approach we also created a series in-cabin leaflets to promote an exclusive ‘Spotlight on Gin’ experience for Cunard’s discerning guests, featuring Chase and Bloom.