While digital is awesome at creating ever-engaging visuals. Sometimes there’s nothing better than a tangible takeaway you can hold in your hands, flick through and digest during downtime.
Supporting our client – global cruise retail specialist Harding. We created a magazine-style product showcase for their cruise line partner, Cunard. Helping to tempt the purse strings of Cunard’s guests. The gift guide detailed the latest must-have products across key retail sectors including fine jewellery and watches, beauty and liquor. This included well-known brands including Chanel, Tag Heuer, Swarovski and Bacardi.
Engaging editorial aside, the project required painstaking attention to detail, with each leaflet needing to be designed in a completely bespoke manner befitting each of Harding’s cruise line partners – Cunard – with relevant pricing, products and language updated to remain relevant in each market.
Taking this same editorial approach we also created a series in-cabin leaflets to promote an exclusive ‘Spotlight on Gin’ experience for Cunard’s discerning guests, featuring Chase and Bloom.
HDY respond to briefs with speed, dexterity and outstanding ability. Superbly led by the bold and bright Angel Gaskell, HDY are established experts within digital, design, shopper marketing, and experiential. If you’re looking for a responsive agency of London standards in Birmingham, the answer is HDY.
Director of Marketing, Harding