How Do You

take a holistic approach to marketing to drive online sales?

With Poundshop.com’s focus on selling well-known brands for less, pivotal to the UK’s largest online-only value retailer is generating a large volume of sales to combat the typically smaller margins associated with big brands. No mean feat!

Taking the challenge with gusto, we worked as an advisory partner to Poundshop.com’s board, undertaking a holistic approach to their marketing, involving each and every channel specialist at HDY.

What followed was a critical three-month sales path including detailed sales projections based on organic social, paid social, email and PPC. This approach proved hugely successful for Poundshop.com, resulting in a significant increase in revenue – talk about value for money!