With a fascinating heritage going back over 180 years, Cunard’s luxurious fleet is amongst the most glamorous in the world, adorned with high-end art deco details and with exceptional customer service coming as standard.
So, when HDY was briefed by our client – global cruise retail specialist Harding – to create a series of stand-out seasonal retail campaigns targeting Cunard’s discerning guests, we knew we had our work cut out.
Spanning summer, Christmas and its renowned ‘world voyage’ season, the team immersed itself in the detail, embodying everything about the roaring 20s to produce intricate and creative campaigns that amazed across POS, window displays, lightboxes, dedicated gondolas, and gifting stations. With engaging video also key in tempting pounds out of pockets we also created encapsulating videography and animations, shown in-store and in-cabin on screen.
A huge success, check out a selection of the retail visuals below.
Part of any cruise is the array of experiences that the onboard teams put in place to support category sales, focusing on fashion, beauty, fine jewellery, watches and premium drinks brands.
With Christmas being a key buying period for any cruise line, we also recreated the magic of the season with these charming in-retail promotional assets, featuring rich colours and design details, befitting of Cunard’s high-end brand.
No other brand does a world voyage quite like Cunard, bringing the globe’s greatest sights straight to guests’ doors. To support this incredible adventure for the cruise line’s lucky few, we created a rip-roaring retail campaign reflecting Cunard’s art deco design.