With our client – global cruise retail specialist Harding – steering retail provision across 22 cruise lines (counting the likes of P&O Cruises, Cunard, Seabourn and Marella Cruises) is key. HDY was tasked to create a set of overarching seasonal campaigns that delivered, drawing high transactional values across their key retail categories.
With each cruise brand having different destinations and demographics, designing a look and feel that worked across multiple ships to please multiple stakeholders was no mean feat. Always wanting to push the boat out, HDY jumped at the challenge.
What resulted were three standalone campaigns, Love Summer, Love Christmas and Love to Celebrate. Within these we delivered an array of in-store POS mastery and daring digital animation idents shown in-store and in-cabin, helping to drive footfall to key category areas and tempt the purse strings.
As part of the seasonal campaign, HDY created a series of retail engagement festivals across each of the key categories – including well known brands such as Dior, Ray Ban and William Chase – enabling a further flurry of sales to take place.
Onboard a cruise ship, Christmas is a magical experience for all guests. Our Love Christmas campaign tied this festive feel together, enabling an enchanting display of Christmas gifting offers on board.
We even showed how the campaign could work to bring in the new year. Entitled, Love to Celebrate, this campaign helped to introduce a new decade of retail engagement.
HDY respond to briefs with speed, dexterity and outstanding ability. Superbly led by the bold and bright Angel Gaskell, HDY are established experts within digital, design, shopper marketing, and experiential. If you’re looking for a responsive agency of London standards in Birmingham, the answer is HDY.
Director of Marketing, Harding