How Do You
reimagine social channels to drive consumer engagement?
With a history steeped in helping people to feel skin-confident, with brighter and more even skin tones, our beauty client Fade Out, knows a thing or two about beautiful skin.
With a sleek logo and premium packaging already set in stone, HDY was briefed to ensure their professional look and feel felt continuous across all of their digital platforms.
To kick-start the project, we produced a detailed digital style guide, including insight on how the brand should communicate to customers across organic and paid social media platforms. Leaving no stone unturned, we also helped to refresh their tone of voice.
In the last three months, there’s been a huge uptick in social media impressions and engagements, and it’s safe to say Fade Out Instagram grid is now a thing of beauty!
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Vivalis chose to work with HDY to manage all elements of its comms and we haven’t looked back! The business is led by the brilliant team, from the strategic build to output, they work at a great pace and are very commercial, really understanding consumers and brands. From day one HDY just ‘got it’. We really enjoy working with HDY and are very excited to be building our brands and business with them.
CEO, Vivalis
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