How Do You

reimagine social channels to drive consumer engagement?

With a history steeped in helping people to feel skin-confident, with brighter and more even skin tones, our beauty client Fade Out, knows a thing or two about beautiful skin. 

With a sleek logo and premium packaging already set in stone, HDY was briefed to ensure their professional look and feel felt continuous across all of their digital platforms. 

To kick-start the project, we produced a detailed digital style guide, including insight on how the brand should communicate to customers across organic and paid social media platforms. Leaving no stone unturned, we also helped to refresh their tone of voice. 

In the last three months, there’s been a huge uptick in social media impressions and engagements, and it’s safe to say their Instagram grid is now a thing of beauty!