Adapting to a new digital world post GDPR, we worked with National Express coaches to support their organic social media and CRM programme.
Working with adobe CRM, Phrase and Liveclicker, plus a whole host of trigger automation and creative content. We developed a holistic content strategy spanning data, insight. And some neat consumer segmentation.
Promoting specific travel routes and injecting destination inspiration into our work. We ensured that our approach educated and informed customers about the advantages of coach travel.
Capitalising on the April Fools’ fun, we decided to pull a PR prank of our own. Introducing #NXSleep, we teased customers with the idea of an upgraded style of travel including a king-sized bed, a flatscreen TV, and complimentary snacks.
Research indicates 86% of consumers think humour is one of the best ways a brand can entice them and in this case, the proof was certainly in the pudding receiving high levels of engagement and impressions.
With opted-in data collection and consumer engagement being central to our content objectives. We incorporated social media competitions and co-branded promotions into National Express owned channels. Delivering high numbers of new consumer data.
Injecting destination inspiration into NX’s organic social and CRM, we were able to target and tempt customers with enticing visuals spanning the UK’s most sought-out cities to cultural towns. As a result, we saw increased numbers click-through and booking journey we’d been promoting.
Flash sales and deals that run for a short period of time give customers that extra jolt to act fast and buy now. Including sales and pushes in the strategy, we worked with other agency partners to support ATL activations.