How Do You

elevate a leading beauty charity during a pandemic to boost visibility and accessibility?

Look Good Feel Better (LGFB) offer skincare, make-up, grooming, and hair loss workshops to cancer patients. But the results of the workshops go much further than skin deep. 

The workshops normally run in person, but when lockdown hit, LGFB had to transition online. To raise the profile of the new virtual events, HDY was tasked to create two paid ad campaigns for two different audiences.

The first campaign was aimed at family and friends, offering them a way to help loved ones going through treatment. We then used these findings to run a second, end-user campaign, both with the ultimate aim of driving sign-ups.

We paired photography of real participants with inspirational quotes written in hand-drawn typography and used a clear call to action to encourage click-through.