How Do You

transform a brand’s visual identity to communicate innovation, creativity and heaps of brand personality

After years of creating inspired spaces for world-famous brands such as Pioneer, Emaar, Harmonic and Huntsman, global events agency DSA turned to HDY to help them with a project a little closer to home. Project DSA. Our mission was to create a brand identity that mirrors DSA’s can-do culture and innovative spirit.

Starting with the visual identity, we crafted a clean and contemporary design underpinned by bold but clear typography. Keeping the colour palette minimal, we paired a premium navy with a complimentary vibrant turquoise to establish a sleek, high-end and modern feel.

Drawing on DSA’s brand personality and core values, we also developed a tone of voice document that packed plenty of punch. The new voice helped to shape blogs, case studies and social content.

With the new look and feel established, we then developed a brand new website, created an epic showreel and transformed all marketing communications. As a result of the website launch, we’ve helped DSA to navigate through a challenging time for the events sector.