How Do You

pump up the sales of a high-energy protein snack using powerful paid social?

Tasked with building brand awareness and generating sales conversions for award-winning brand, The Protein Ball Co, HDY’s team of digital experts knew exactly how to get the ball rolling. 

With a set of digitally-led advertising guidelines in place, we developed a strong and well rounded paid social programme set to deliver an impressive ROI. Next up, our studio team got creative designing a bright and brilliant, benefit-led video, plus assets elevated by stop motion animations and energetic colours. 

Working closely with the client, our digital team helped to identify industry benchmarks, profile the brand audience and create segmented audience targets. Throughout the programme, the team will continue to optimise the ads to ensure we’re always hitting our personal best.

With influencer talent already on side, our paid social programme was also the perfect opportunity to leverage The Protein Ball Co’s brand ambassador, double Olympic gold medalist, Dame Kelly Holmes. 

So far, the strategic paid media programme has achieved an impressive reach and an above-average CTR rate. Driven by unmissable creative and super sharp targeting, engagements rates continue hit high targets.