How Do You

drive sporting event engagement for the world famous Henley Royal Regatta?

Highlight of the summer rowing calendar and pinnacle of the social season in the UK, Henley Royal Regatta (HRR) is a quintessential British sporting event that takes place during June/July every year.

Visited by more than 300,000 people each year, HRR boasts over 300 races across six days of elite sporting competitions. 

As the pent-up demand for ‘togetherness’ was high, we set out to design the company’s very first paid social campaign to capture our audience and drive sales for hospitality packages for our client Sodexo Live!, elevate their HRR experience.

HDY attended the live weekend with photographers and videographers to capture the essence of the regatta show for Sodexo Live! 

We led promotional organic content and paid media, paid search  to drive interest and sell tickets. Here’s our oar-some results!