HDY Agency (cuff)links with British jewellers

4th January 2022

Jewellery is everyone’s best friend, right?! Whether you’re more of a gold or sterling silver person. Our team is obsessed with jazzing up their office attire by wearing a beautiful gemstone necklace, or a classic signet ring. That’s why we were over the moon to start working with Deakin & Francis

As Britain’s oldest family jewellery maker, Deakin & Francis has forged a name for itself for luxury, classic and novelty cufflinks, signet rings and more recently, ladies’ fine jewellery. 

With the launch of its new ladies’ collection. The innovative British jewellers incorporate diamonds and gemstones to add a feminine and delicate flare to its designs. Alongside that, its gentlemen’s luxury accessories are something to behold. From skull bracelets, 18ct gold signet rings and even moving London skyline cufflinks, its jewellery certainly makes a statement! 

The brand has even caught the attention of Hollywood. Adorning the wrists of the stars from the latest James Bond and Kingsmen films. Now, when the HDY gentlemen say that they’re Birmingham’s answer to Bond, at least they will have the cufflinks to match! 

With a selection of its jewellery already available in Harrods, and over 600 points-of-purchase globally, Deakin & Francis’ ambition is to offer the full collection to a wider international audience. Taking a step overseas, HDY is working to increase the brand’s exposure Stateside. 

Henry Deakin, Managing Director at Deakin & Francis: “Appointing HDY Agency marks the next chapter for our business and growth ambitions. We look forward to expanding our collections and being able to offer luxury fine jewellery to more people.” 

“Working with a Birmingham-based client, the team at HDY Agency fully understands what we’re trying to achieve. We’re looking forward to seeing how the team expands our brand into new international markets.”