We’re all extremely fond of Bronnley here at HDY… and when we saw their beautifully boxed Christmas Collection, we knew it needed an exquisite campaign to match.
In 2020, Christmas outings and yearly theatre trips were not possible, so Bronnley brought a touch of magic to our homes, instead. Their theatre-inspired, elegantly illustrated gift sets conjured up a seasonal tradition from the comfort of home.
And so, ‘Christmas at Bronnley’s’ was born.
We created a Style Guide to capture the campaign’s essence, before heading to the studio for a theatre-themed Bronnley photoshoot. This then formed the Gift Guide, which showcased the stunning seasonal range.
Using paid ads and organic social, we rolled out the campaign (and the red carpet) with our 12 Days of Christmas countdown, stirring excitement in the build-up to the big day.