Working with 22 cruise brand partners across 62 ships, cruise retail specialist Harding briefed HDY to create a seasonal retail campaign to uplift customers’ shopping experience across more than 250 onboard shops.
Not only did the campaign have to compliment premium brands such as Dior, TAG Heuer and Swaroski, it also had to translate across multiple cruise lines from P&O Cruises and Virgin Voyages to Seaborn and Cunard.
With a focus on welcoming the new decade, our campaign idea was formed – Celebrate 2020. Aspirational, warm-spirited, and appealing to multiple markets, the campaign theme formed POS, in-cabin magazines and store window displays.
Our Harding promotional video brought the campaign to life with fireworks, feather boas, streamers and confetti. Playing on in-cabin TV’s containing exclusive onboard promotions we drive foot traffic to the shops. Bon voyage!