Having curated amazing cruise retail experiences for over 90 years, Harding is the leader when it comes to creating exhilarating shopping experiences. With over 22 cruise brand partners across the globe, including more than 62 cruise ships and 250 forward-thinking shops, they’re ones to watch.
So, when they asked us to create a whole new look and feel for their corporate brand for brand development, we knew we’d have to pull out all the stops, creating a new business delivery proposition entitled, The Harding Way.
Within this body of work we created a comprehensive set of corporate brand development guidelines, simplifying the logo and rolling out the initiative far and wide. This included the design and print of brochures, both for their partners and recruitment teams, with an engaging new website to boot.
As a result, their new proposition is already helping Harding to secure even more contracts and cruise their way to even greater success.