How Do You

create a buzz around National Express?

Amidst the Uber revolution, National Express West Midlands’ bus service was determined not to be outshone. Proud of their reliable roots, they needed to recapture the hearts of fellow Midlanders. To make local families fall back in love with public transport. 

Knowing just the trick, HDY injected the fun back into National Express with the creation of Midlands Marvels. An all-singing, all-dancing series which had one objective, to showcase affordable family days out, all accessible via the West Midlands’ bus service. Channeling our expert videography team and harnessing our network of regional influencers, we captured various, inexpensive local adventures, all using a family day saver, natch!