Birmingham City Council tasked us with evolving their existing campaign Brum We Can, a people-centred campaign to showcase the amazing charities of our city.
We took it to the next level through shining a light on the businesses, organisations and communities of Birmingham, the wonderful work they do and the people who make it happen. Against the backdrop of the repercussions of the pandemic, we explored unscripted and raw true stories to help build momentum in driving awareness, engagement and support.
Through incredible content, strategic channel planning and social community management, we created a movement not a moment. Brum We Can tapped into the hearts and minds of the city, and was adopted across social media in a rapid timescale – the results speak volumes.