Sodexo Live! (Jardin Blanc) is the official hospitality partner for Chelsea Flower Show. The exclusive dining experience curated by Raymond Blanc is hosted in a secret garden at Chelsea Flower Show with carefully tailored menus and exquisite cocktails all hosted by Raymond.
HDY were tasked to boost bookings for the experience packages through social media to drive awareness and engagement.
We took over social channels for Jardin Blanc, elevating the brand to become more engaging for a digital audience. The nature of the brand and events meant the approach was to be quintessentially British, luxury, timeless and desirable.
On the day, HDY ran a full photoshoot and video shoot to capture key content that reflected the excitement and elegance that the Chelsea Flower Show radiates.
Our approach was to create bold, exciting and elegant content that engaged and appealed to a specific target audience.