Amidst the Uber revolution, National Express West Midlands’ bus service was determined not to be outshone. Proud of their reliable roots, National Express needed to recapture the hearts of fellow Midlanders, to make local families fall back in love with public transport.
Knowing just the trick, HDY injected the fun back into National Express with the creation of Midlands Marvels, an all-singing, all-dancing series which had one objective, to showcase affordable family days out, all accessible via National Express West Midlands’ bus service. Channeling our expert videography team and harnessing our network of regional influencers, we captured various, inexpensive local adventures, all using a family day saver, natch!
Working collaboratively with HDY Agency has been so refreshing. Their innovative thinking has made it easy for us to hit business objectives and see return on investment.
Head of Marketing Services, National Express Coaches