HDY’s beauty success leads to more client wins

15th July 2020

A foundation for success, HDY is celebrating the arrival of two new beauty clients resulting from amazing our retained beauty client partners in the wake of Covid-19. 

After pivoting Bronnley’s approach to e-commerce and nailing stellar PR coverage for Alya Skin, we’re delighted to be building our beauty-sector specialism with global charity Look Good Feel Better (LGFB) and start-up problem-solving brand The Beauty Kin. 

Flagship charity of the beauty and fragrance industry, international cancer support charity LGFB helps boost the confidence and emotional wellbeing of women, young adults and men undergoing cancer treatment.  Since Covid-19 they’ve adapted their services in 141 locations by creating virtual workshops which offer vital support in small groups. 

Driving brand awareness and ramping up corporate and individual support, our work will encompass digitally focused campaigns and content marketing as well as promoting workshops and events.  

LGFB CEO, Sarahjane Robertson comments,

“Look Good Feel Better is an incredibly important charity to so many people, offering positivity at a time when cancer patients need it most. We’re incredibly excited to begin work with HDY to help more people look and feel positive during and after their treatment.” 

As for start-up brand, The Beauty Kin, we’re starting from scratch. Cue excited squeals from the design team. 

Launching in just two months, UK brand The Beauty Kin is set to bring affordable, problem-solving beauty accessories to the market offering simple solutions to real people. 

From the conceptual stages to final print and production, we’ll work closely with the client to bring the brand to life. Starting with moodboards, colour pathways and visual concepts, we’ll then design a sleek logo, stand-out packaging, brand guidelines and a digital style guide to help rocket the brand in a competitive market. 

Once launched, we’ll continue to support the brand on growing their organic socials, targeted digital advertising, PR and influencer marketing. 

The Beauty Kin founder, Nada Ward comments,

“With the help of HDY’s team of beauty experts, we’re super excited to launch in the coming months. Equipped with HDY’s industry knowledge and their creative know-how, we’re confident that our products will take the beauty industry by storm!” 

If you’re a beauty brand looking to grow your digital presence or a start-up on the hunt for some friendly marketing advice, no matter how trivial we’d love to hear from you. Drop us an email via hello@hdyagency.com or if you’d prefer DM us on one of our social channels.