Collaborate More in 2023

22nd February 2023

Collaborations between brands and influencers on social media can be an effective way for both parties to grow their online presence and reach new audiences. We see collaborations as the ultimate way to break through into new audiences and communities in 2023 and beyond.

In this blog, we are going to convince you that collaborations are the next step in your marketing strategy.

Artwork showing two members of the hdy agency team. Collaborations are the focus in this asset.

f you are unsure of whether a collaboration is right for your business or brand then let’s start with a great example of a brand partnering with an influencer to launch new products or promoting brands.

Cast your mind back to 2019. Cleaning and home decorating influencer Mrs Hinch was dominating our Instagram feed with her cleaning tips and product reviews. We had the pleasure of feeling the ‘Hinch-effect’ when she shared her £40 cleaning products haul on causing our client’s website to reach capacity! (Read more about that here)

Brands such as Lenor took notice of Mrs Hinch’s popularity and now offer a scented collection with her name attached to the product.

This is a clear example of how matching the right audience with the right influencer and the perfect product can become a sales success, but we understand that dedicating a whole product launch to one person can be a risk to businesses. This is why we suggest starting small.

In our previous blog, we spoke on the importance of creating a community and this ties into collaboration. We often see an increase in community activity when brands collaborate as a way to help increase brand trust, credibility and awareness.

Consumers are more likely to trust the recommendations of someone they follow and respect on social media, but trust is hard to come by these days.  In our experience creating a trusting environment on social media is a key part of growth and repeat business.

Influencers are one of the most effective ways for a brand to level up its trust and we highly recommend investing in influencer partnerships in 2023. When an influencer endorses a brand, it can help to build trust with their followers and can increase the chances of them moving into the purchasing process. 

Start small with influencers as a test and see how both audiences engage with the content. In our experience, we see the best success in influencer campaigns when collaborating with a variety of content creators. 

In today’s business landscape, brands are facing increasing pressure to find new and innovative ways to grow their market share and stand out in a crowded marketplace. One way to do this is through collaboration. By working with other brands, companies can tap into new audiences, resources, and expertise, which can help to drive business growth and improve overall performance.

In order to make collaboration work to full effect, brands need to have a clear and well-defined strategy in place. Collaborators can help play a role in a marketing campaign but should not be fully depended upon, we often see the best campaign focusing around 30% of budgets on influencer marketing.

In conclusion, collaboration is becoming more and more important in today’s business landscape. Brands that work together can build trust and credibility among customers, drive innovation, reduce costs and improve efficiency. As a result, more and more brands are looking for ways to collaborate to grow their business and stay competitive.

Click here to read about one of our favourite influencer campaigns we have created and if your business needs assistance on a marketing project you can contact our team here.