HDY Agency re-launches international hospitality leader, Sodexo Live!

21st April 2022

We’re a social bunch at HDY. There’s nothing quite like experiencing the joy of a live concert or seeing those breathtaking sporting moments in real life (IRL) to realise just how special these moments are. That’s why we were so thrilled to support the launch of Sodexo Live! with a full visual identity, just in time for the world to start getting social again! 

Sodexo Live!, formerly known as Sodexo Sports & Leisure, is the master of making memories with its world-class sports, professional and cultural experiences, which boasts Super Bowl LIV, Le Tour de France and the Rugby World Cup 2019. 

On top of that, Sodexo Live! serves hundreds of thousands of fans at the Hard Rock Stadium in Miami, partnering with more than 15 world class chefs around the world – including Raymond Blanc in the UK as well as Frederic Anton & Thierry Marx in France, at the restaurants of the Eiffel Tower.  All on top of serving 30 million passengers each year at more than 170 global airport lounges.

Following 18 months of lockdowns, people around the world were ready to be reunited with their friends, family and colleagues, making it the perfect time for Sodexo to re-launch its sports and leisure division. 

After impressing the Sodexo Live! team with our multi-channel marketing projects for its venues and events such as Bateaux London, Jardin Blanc and Henley Royal Regatta, our team of creatives at HDY were given a massive opportunity to develop the Sodexo Live! brand identity and to lead the roll out of the brand on a global scale.

Starting out with just a logo and Sodexo Live!’s trust, our launch reached a whopping 40,000 employees throughout 500 sites around the world. We also created a comprehensive brand toolkit in order for Sodexo Live! colleagues to showcase its new branding in the best way. 

Part of the project was to create engaging videos telling the brand story and showcasing the excitement, energy and emotion Sodexo Live! represents. Alongside our video series, we put our copywriting and SEO know-how to work by creating engaging content to both start conversations and boost our client’s search engine rankings across its global sites in North America, the UK&I and France. 

Overall, the brand roll out included everything from the global website, down to digital social assets and the staff lanyards that will be worn by employees across the globe. 

Claire Morris, Global Marketing Head of Sodexo Live!, said: “Launching Sodexo Live! is a major milestone for our business and represents our commitment to bringing together our expertise related to sports, events and hospitality under a unified global brand.. More than ever, we are convinced of the value of live experiences and the human interaction this creates. 

“Not only has HDY supported us through the visual identity creation and launch programme to raise  our brand profile, but they continue to provide us with expertise in how to best present ourselves digitally to target different audiences.”

Sodexo Live! branding image.