How Do You

package and promote a new-to-market beauty hack set to banish wonky wings?

When a new digitally lead brand, The Beauty Kin, approached us to help bring to life their latest quick flick accessory, ‘Wing It’, we were very flattered. (Flutter eyelashes here!)

With the mission to offer everyday beauty solutions through their online store, The Beauty Kin’s new product provides the perfect eyeliner flick using a simple crescent-shaped adhesive. 

Having a keen eye for style, we produced a range of chic mood boards to inspire the packaging design, including typography, iconography and communications. We also created a sophisticated colour palette and included variations and layout examples, before launching the brand on social media.

With our playful copy, colourful assets, and teaser posts, we caught consumers eyes and ‘Wing It’ really took off!